The crusade to look after the flower buying public of Australia
The business of sending flowers is a surprisingly murky world full of secret commission and a serious lack of consumer control – except when sending flowers through Direct2florist that is.
A family-owned and operated firm set up in February 2007 by florists – we ran a number of shops in England – the idea was to give customers value for money, a transparent way of doing business, and direct connection with professional florist shops, wherever in the world you want to have your flowers delivered.
We were fed up of having commission pulled out of orders placed through the likes of Interflora, eflorist and Flowers Direct, with customers unaware that it was happening. So, in a crusade to give flower senders value for money, we set up florist2florist, a network of like-minded independent florists who could send orders to each other delivery in the UK, without the customer losing any of their order value.
With florists receiving all of the money from an order and therefore delivering bigger, better floral designs for customers, unsurprisingly the business grew, and so did the demand from customers for a website that allowed orders to be placed online, directly with the shop that would be delivering the flowers. Happy to oblige, we set up Direct2florist, which continues to grow rapidly, with 3,500 florists in 14 countries all working to the Direct2florist philosophy of offering: